At 7th Growth, we’re all about lead-driven content strategies and marketing solutions for business growth. But sometimes, the best way to learn is by experimenting—so we decided to run a TikTok campaign with $0 to see what organic reach could do.
No ads. No influencers. Just pure content.
Here’s what happened—and what we learned.
Why TikTok?
Before diving in, we asked ourselves: Is TikTok even worth it for B2B marketing?
The short answer: Yes.
TikTok isn’t just for dance trends and viral challenges. It’s a powerful platform for brand awareness, lead generation, and engagement—especially if you’re targeting younger entrepreneurs, startups, or digitally savvy businesses.
Since we specialize in fast-loading websites for lead generation and Google ranking services, we wanted to see if TikTok could drive traffic without spending a dime.
Our $0 TikTok Strategy
1. We Focused on Value-Driven Content
Instead of pushing salesy messages, we created content that:
- Explained lead generation tips in under 30 seconds
- Showed behind-the-scenes of how we optimize websites
- Answered common questions about SEO and Google rankings
2. We Used Trends (But Made Them Relevant)
We didn’t force trends—we adapted them. For example:
- Used a trending sound to explain “Why Your Website Isn’t Converting”
- Hopped on the “Before & After” trend to show website speed improvements
3. We Engaged Relentlessly
Since we had no ad budget, engagement was our currency. We:
- Responded to every comment (even the funny ones)
- Followed relevant business accounts
- Collaborated with micro-influencers by duetting their videos
The Results After 30 Days
- 12,000+ views on our top-performing video
- 350+ new followers (mostly small business owners)
- 27 website clicks (not massive, but all organic)
- 3 leads who later booked consultations
Not bad for $0, right?
Key Takeaways for Businesses
1. Organic TikTok Works—If You’re Consistent
You won’t go viral overnight, but consistent, valuable content builds trust.
2. Short-Form Video is a Lead-Gen Tool
Even without direct sales, TikTok warms up audiences for other channels (like email or Google searches).
3. Engagement > Followers
A small, engaged audience is better than 10K passive followers.
Should You Try It?
If you’re a business marketing agency in Canada (or anywhere else), TikTok is worth testing—even without a budget.
It won’t replace Google ranking services or fast-loading websites, but it’s a powerful supplement for brand visibility.
Have you tried TikTok for business? Let us know in the comments!
