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Author: Kashish Jain

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Constructing Business Success: Email Marketing, SEO, and Content Tactics for Contractors and Calgary Businesses

Businesses today, particularly contractors and small businesses in Calgary, need to leverage the potential of online marketing to succeed. Effective email marketing solutions, SEO services, and content creation strategies can greatly improve visibility and lead to conversions.

Email Marketing Solutions for Contractors

For contractors, email marketing continues to be an effective means to engage clients and win projects. Tools such as Cakemail provide customized solutions, offering:

  • Ease: Simple interfaces with pre-designed templates.
  • Reliability: Guaranteed placement of emails in inboxes, not spam folders.

Using such tools, contractors can have regular communication, market services, and build client relationships.

SEO Services for Businesses in Calgary

Local Calgary businesses can gain a lot from specialized SEO services. Companies such as MacRAE’S specialize in:

  • Targeted Audience Reach: Knowing local search habits to reach the right audience.
  • Tailored Strategies: Developing SEO strategies from extensive market analysis.
  • Comprehensive Services: Technical audits to content optimization.

These localized SEO initiatives help businesses rank high in search results, which bring in more qualified leads.

Blog Writing Services for SEO

Regular, quality blog posts are essential for SEO success. Professional blog writing services concentrate on:

  • Keyword Optimization: Incorporating the right terms to increase search rankings.
  • Engaging Content: Offering useful information to readers.
  • Brand Voice: Consistency with the business’s voice.
  • Outsourcing blog writing allows businesses to maintain regular updates of content, increasing their online presence.

Content Creation Services for Businesses

Outside of blogs, various types of content—videos, infographics, social media posts—are essential to marketing. Content creation services provide:

  • Strategic Planning: Positioning content in support of business objectives.
  • Creative Development: Developing compelling materials for platforms.
  • Performance Analysis: Measuring content performance and optimizing strategy.

Successful content entices and holds customers’ attention, fueling continuous engagement.

Conversion-Focused Marketing Strategies

In the end, the purpose of marketing initiatives is conversion. Applying strategies aimed at this end entails:

  • Personalization: Addressing customer needs through individualized messaging.
  • Optimized Landing Pages: Creating pages that funnel customers towards specific actions.
  • Strong Calls-to-Action (CTAs): Promptly instilling immediate responses.
  • Lead Magnets: Providing free, high-quality resources in exchange for contact details.
  • Email Nurturing: Continuously communicating with customers to build trust and drive conversions.

Through these tactics, companies can maximize their marketing ROI and grow.

Conclusion

Combining email marketing, SEO, and content creation strategies is necessary for Calgary businesses and contractors looking to grow. By working on these fronts, businesses are able to get a better online presence, communicate with their audience, and gain conversions.

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Boost Your Business with Local & Global Digital Marketing Strategies

In the digital-first era, your success is dependent on having an active presence online. If you are looking for a local service in Noida or want to foray into markets such as Canada, digital marketing services can help you achieve your objectives.

Why Use a Digital Marketing Agency Near Me?

Collaborating with a local digital marketing agency offers numerous benefits. Local agencies are familiar with the local market trends, cultural differences, and customer patterns, allowing them to develop marketing strategies that resonate with your target audience. For companies in Noida, working with an agency that is conversant with the local environment means more effective and tailored marketing efforts.

Improving Visibility through SEO Services Near Me

Search Engine Optimization (SEO) is the foundation of digital marketing. Optimizing your site for targeted keywords can increase your search engine ranking and drive more organic traffic to your site. Working with SEO services local to you guarantees that your methods are customized for the local market, increasing your exposure to prospective clients in your local area.

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Reaching Audiences with Social Media Marketing Services

Social media websites are great opportunities for interacting with your audience. Successful social media marketing services allow you to create brand awareness, encourage customer relationships, and generate website traffic. By posting interesting content and interacting with followers, you can create a strong online community for your brand.

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Expanding Horizons: Digital Marketing in Canada

For businesses looking to tap international markets, digital marketing in Canada holds a lot of potential. It is imperative to know the inclination and behavior of the Canadian market in order to develop effective campaigns. Collaborating with agencies well-versed in this market can assist you in navigating the ecosystem and reaching Canadian consumers efficiently. 

Collaborating with 7th Growth for End-to-End Solutions

At 7th Growth, we are experts in offering end-to-end digital marketing solutions to address your business goals. Our services are:

  • Lead Generation: Drawing high-intent customers with strategic campaigns.
  • Lead-to-Appointment Booking: Simplifying the appointment process to drive conversions.
  • SEO: Increasing your online presence to generate organic traffic.
  • Social Media Management: Growing and engaging your audience on platforms.
  • Website Development: Building professional, lead-generating websites.

Our integrated strategy ensures that all facets of your web presence work in concert to fulfill your business goals.

Conclusion

The use of services such as conversion rate optimization, SEO, and social media marketing as part of your strategy will guarantee business development. Whether looking for digital marketing agencies near your area or aiming to venture into emerging markets like Canada, associating with highly qualified agencies could do the magic. At 7th Growth, we stand for assisting you to navigate in the digital market and reach your destination.

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Toronto vs. Vancouver: Which City’s Businesses Convert Better on Meta Ads?

Meta Ads (Facebook & Instagram) are powerful tools for businesses looking to generate leads and drive conversions. But does location impact performance? If you’re a business owner in Toronto or Vancouver—or targeting customers in these cities—you might wonder which location delivers better ad results.

At 7th Growth, a business marketing agency in Canada specializing in lead-driven content strategies and fast-loading websites for lead generation, we’ve analyzed ad performance data to see how these two major Canadian cities compare.

Demographics & User Behavior: Key Differences

1. Population & Market Size
  • Toronto: Canada’s largest city, with over 6 million in the GTA. More diverse, younger professionals, and a competitive business landscape.
  • Vancouver: Smaller (~2.8 million in Metro Vancouver) but highly affluent, with strong tech and real estate sectors.

Impact on Ads:

  • Toronto offers a larger audience but higher competition.
  • Vancouver has a more concentrated, high-spending audience, potentially leading to better conversion rates in niches like luxury services.
2. Industry Differences
  • Toronto: Dominated by finance, corporate services, and eCommerce. B2B ads perform well here.
  • Vancouver: Strong in tourism, real estate, and sustainable brands. Visual ads (Instagram Reels, carousels) tend to convert better.
3. Cost Per Click (CPC) & Competition
  • Toronto’s CPC is often higher due to more advertisers bidding for space.
  • Vancouver’s CPC can be lower, but niche targeting is crucial—especially for luxury or local services.
Which City Converts Better?
For Lead Generation:
  • Toronto may deliver more leads due to sheer volume, but businesses need highly optimized landing pages (like our fast-loading websites for lead generation) to maintain quality.
  • Vancouver leads may be fewer but higher intent, especially in real estate or high-ticket services.
For E-Commerce Sales:
  • Vancouver shoppers respond well to visually appealing Instagram ads (especially eco-friendly brands).
  • Toronto sees higher impulse buys but requires retargeting due to competition.
For Local Services (Restaurants, Fitness, etc.):
  • Hyper-local targeting works better in Vancouver due to its neighborhood-centric culture.
  • Toronto benefits from broader campaigns but needs strong Google ranking services to complement Meta Ads.
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Why Your Company Should be Advertising on Radio with Spotify (Even in 2024)

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In today’s digital-first world, companies are constantly searching for innovative methods to connect with their audience. While social media marketing, search engine optimization (SEO), and pay-per-click ads are the most talked-about channels, one often overlooked but highly effective vehicle is Spotify Radio Ads.

Yes, radio ads are alive—albeit refurbished. Spotify’s 517 million active listeners (and 226 million paid ones) provide an alternative method of reaching listeners through audio ads.

As a business owner, entrepreneur, or on the staff from a digital advertising agency, following are the reasons why playing radio ads on Spotify needs to go on your list of plans—yes, even in 2024.

1. Spotify’s Enormous (and Actively Engaging) Audience

Unlike traditional radio, Spotify provides hyper-targeted advertising. You’re not just broadcasting to anyone within a certain radius—you’re reaching people based on their:

  • Music preferences
  • Listening habits
  • Demographics (age, location, gender)
  • Behavior (playlists, podcast consumption, time spent listening)

This means your ads are served to listeners who are more likely to care about your product or service.

2. Cost-Effective Compared to Traditional Radio

FM/AM radio ads can be costly, particularly in more crowded markets. Spotify, however, has dynamic pricing options, such as:

  • CPM (Cost per Thousand Impressions) – Only pay when your ad actually plays.
  • Performance-based campaigns – Receive clicks, conversions, or awareness.
  • Small and medium-sized businesses can experiment with lower budgets and increase based on performance—something that traditional radio doesn’t make easy.

3. Better Tracking & Analytics

One of the big disadvantages of legacy radio? Measuring ROI is hard. With Spotify, you have:

  • Real-time feedback on ad performance
  • Listener demographics (age, gender, location)
  • Engagement metrics (skip rates, completion rates)

That lets you optimize your messaging, target more effectively, and spend up to budget—just as you would with Google Ads or Facebook campaigns.

4. Spotify Ads Work for Local and National Campaigns

Whether you’re a local business in Canada or a national brand, Spotify ads can be tailored to your audience.

Geotargeting: Run ads only in specific cities (great for local promotions).

Contextual targeting: Serve ads based on what users are listening to (e.g., fitness playlists for gym ads).

Retargeting: Reach users who have interacted with your brand before.

This makes it a powerful tool for both local and global campaigns.

5. It’s Not Music—Podcast Ads Are Booming

Spotify isn’t music-centric—it’s a podcast powerhouse. There are more than 100 million listeners to podcasts. You can place ads on popular podcasts that match your niche.

For instance:

  • A digital marketing agency can advertise on podcasts focusing on business expansion.
  • An online store company can place ads with fashion or lifestyle podcast listeners.
  • The contextual matching helps ads perform better.

6. Audio Ads Supplement Other Digital Marketing Efforts

Spamming Spotify ads is not the same as giving up on your SEO, social media, or PPC efforts. Rather, it complements them by:

  • Boosting recall of your brand (users hear your ad, then notice your social media post).
  • Driving website traffic (Spotify ads can have clickable links).
  • Boosting remarketing campaigns (listeners can be retargeted elsewhere).
  • Consider it an additional touchpoint on your customer’s journey.

Final Thoughts: Do You Need to Try Spotify Ads in 2024?

In fact. With its precision targeting, measurable ROI, and engaged listener audience, Spotify radio advertisements offer a new way of cutting through the noise of bland digital marketing campaigns.

You are already paying for social media advertising, Google Ads, and search engine optimization campaigns. Adding Spotify to your arsenal could be that missing part of your strategy.

Need Assistance Operating Spotify Ads?

At 7th Growth, we’re experts in data-first digital marketing, such as audio ads. Whether you need to drive conversions or generate brand awareness, we can assist you in crafting a successful Spotify ad campaign.

 Get in touch with us today to discover how Spotify advertising can help grow your business!

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The Lost Power of Direct Mail in the Age of Technology (Yes, Seriously)

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Amidst today’s hectic digital age, companies are laser-sharp on SEO, social marketing, and pay-per-click ads. And who can blame them—these efforts generate traffic, engagement, and conversions. Yet, in the scramble to be top dog digitally, many have overlooked a quite potent marketing mechanism: direct mail.

Yes, you heard that correctly. Physical mail—the kind that comes to your mailbox—still packs an amazing punch, even in 2024. While digital marketing agencies (such as ours) excel at online growth, neglecting direct mail means leaving behind a one-of-a-kind chance to differentiate, re-engage customers, and increase ROI.

Let’s take a look at why direct mail shouldn’t be ignored—and how it can enhance your digital strategy.

Why Direct Mail Still Works (Especially in a Digital World)

1. Less Competition, More Impact

With inboxes flooded with emails and social media feeds oversaturated with ads, consumers are suffering from digital fatigue. Direct mail, on the other hand, has become a rarity—making it more noticeable and memorable.

82% of millennials find direct mail trustworthy (USPS study).

Response rates for direct mail are 5-9x higher than email (DMA).

2. Tangible = Trustworthy

There is something to be said for getting one’s hands around a piece of physical mail and building credibility. A solid postcard, brochure, or direct mail piece has more substance to it than yet another online promotional email.

3. Hyper-Targeting Offline Too

Much like Facebook Ads or Google Ads, direct mail can get quite targeted too. Based on customer information, you can make custom offers predicated on:

Location

Past purchase behavior

Demographics

Digital behavior (via digital-to-print retargeting)

4. Direct Mail + Digital = Dynamite Combination

The most effective marketing plans combine both digital and offline actions. For instance:

  • Send a postcard with a QR code to a landing page.
  • Follow up a campaign by email with a direct mail piece for enhanced recall.
  • Employ direct mail to revive old leads who bypassed digital touchpoints.

How to Leverage Direct Mail Successfully in 2024

1. Begin with a Clear Objective

  • Lead generation? Send a trial offer or special discount.
  • Customer retention? Treat loyal customers with VIP benefits.
  • Brand awareness? Leverage grabby design and storytelling.

2. Personalization is Key

Generic mail is discarded. Personalized mail is opened. Use:

  • The customer’s name
  • Previous purchase history
  • Localized messages

3. Track & Measure Success

Yes, you can measure direct mail ROI! Use:

  • Unique promotion codes
  • Custom URLs (e.g., 7thgrowth.com/offer123)
  • QR codes with analytics

4. Test & Optimize

Like A/B testing in digital marketing, experiment with different:

  • Headlines
  • Designs
  • Offers
  • Mailing frequencies

Final Thoughts: Don’t Ignore Direct Mail

While digital marketing is critical, direct mail can provide something digital can’t—a tangible, memorable contact point that breaks through the clutter. For Canadian (and global) businesses, the combination of both methods can create higher engagement, greater trust, and improved conversions.

At 7th Growth, we’re about data-driven, multi-channel marketing—whether that’s SEO, social media, email, or plain old-fashioned mail. Looking to mix up your marketing mix? Perhaps it’s time to re-think direct mail.

Tried direct mail in your marketing plan? What did work (or not)? Let us know below!

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How We Adapted a Client’s Campaign During the Rogers Outage (And Saw a 22% Boost)

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The Rogers outage in July 2022 was a big hit to companies everywhere. The internet, phone lines, and even the payment system was offline, and business owners were scrambling. For marketers online, it presented a new challenge—how do you keep campaigns going when a high amount of your audience is offline?

At 7th Growth, we have a client that was extremely reliant on online ads in the world of e-commerce. During the period that the outage occurred, we noticed an acute conversion slump. Instead of panicking, we understood we could be nimble. Below is how we adjusted their campaign in real-time—and delivered a 22% increase in conversions despite the chaos.

1. Recognizing the Issue Early

The moment the outage started, we saw:

  • An unexpected decline in site traffic
  • Below-average ad activity
  • Increased higher-than-usual bounce rates

With Rogers being one of Canada’s largest telecom providers, millions of users were affected. Our first course of action was determining if the decline was a result of the outage or something else. Upon analyzing server logs, ad platform performance, and social media trends, it was clear—Rogers’ outage was the culprit.

2. Shifting Budget to Alternate Channels

With part of the audience out of commission, we had to scramble. Here is what we did:

A. Halted Underperforming Ads

We halted campaigns targeting areas with the highest impact from the outage.

Reduced spend on sites that are most reliant on mobile traffic (since many users couldn’t get data).

B. Ramped Up Google Ads & Non-Rogers ISP Traffic

Since others were on Bell, Telus, or other networks, we increased bids on these segments.

Directed more towards desktop users, hoping they might still be connected to Wi-Fi.

C. Utilized Social Media Differently

Instead of promotional sale posts, we utilized engagement-focused content (polls, stories, and outage announcements).

Ran retargeting campaigns for past visitors who hadn’t converted before.

3. Tonal Messaging Shift for the Moment

Tone matters in a crisis. We tweaked ad copy to refer to the outage but keep it brand-appropriate:

Before: “Shop now—limited-time sale!”

After: “Experiencing the outage? Shop stress-free when you’re back online. Sale extended just for you.”

This small change reduced frustration and built goodwill.

4. Preparing for the Surge Post-Outage

We knew that once services were restored, there would be a surge in online activity. To capitalize on this:

  • Scheduled additional retargeting campaigns.
  • Sent a follow-up email with a personalized discount for users who abandoned carts during the outage.

The Result? A 22% Increase in Conversions

By staying agile and acting fast, we not only recovered lost traffic but actually improved performance. What the lessons learned were:

  • See live data—Don’t wait for a report; act on real-time trends.
  • Be budget-agile—Rearrange spend where the audience is present.
  • Shift messaging—Marketing with empathy builds trust.
  • Prepare for the rebound—Expect the rebound and get ready.

At 7th Growth, we don’t just run campaigns—we real-time optimize them, even in the face of surprise setbacks. From service outages to shifting market terrain, our goal is to make your digital marketing strategy agile and results-driven.

Need a digital marketing partner that thinks on its feet? Let’s talk.

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The Vancouver vs. Calgary Lead Gen Playbook: How Geography Alters Conversion

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When it comes to lead gen and digital marketing, one size does not fit all—particularly in a country as multicultural as Canada. Vancouver and Calgary, two of Canada’s most vibrant cities, are different from one another in terms of business culture, consumerism, and competitive marketplaces. If you are operating a conversion rate optimization company, providing SEO services, or offering social media marketing services, being aware of these regional distinctions is the key to optimizing your lead gen potential.

Here, we will deconstruct how geography affects conversion strategy in Vancouver vs. Calgary and what you have to do to win in both markets.

1. Familiarizing Yourself with the Local Business Environment

Vancouver: The Competitive, Technology-Savvy Hub

Vancouver is a hub for startups, tech businesses, and international firms. Vancouver’s high standard of living and high population density mean consumers are:

  • More digitally active – They depend extensively on internet research prior to buying.
  • Value-driven – With increased costs, they focus on ROI and long-term value.
  • Cautious of hard selling – A gentler, value-first approach is more effective.

Lead Gen Tip:

As competition is intense, your digital marketing agency needs to be centered around highly optimized landing pages, local SEO tactics, and trust-establishing content (case studies, testimonials) to cut through.

Calgary: The Entrepreneurial, Relationship-Oriented Market

Calgary features a robust B2B and small business environment, with the leading industries including professional services, real estate, and oil & gas. Shoppers and companies within the area will:

  • Be relationship-oriented – Word of mouth and networking have high influence.
  • Answer positively to value-driven direct communication – Straight-up, no-BS value offers are preferred.
  • Be slightly more price-sensitive – They’re less price-tolerant compared to Vancouver. 

Lead Gen Tip:

For social media marketing services or SEO services near me, Calgary businesses are receptive to direct-response ads, LinkedIn outreach, and local collaborations more than purely organic approaches.

2. SEO & Content Strategies That Work in Each City

Vancouver: Long-Tail Keywords & Thought Leadership

Being a highly educated market, Vancouver is receptive to:

  • In-depth guides (e.g., “How to Increase Conversion Rates for Vancouver E-Commerce Stores”)
  • Localized SEO (targeting neighborhoods such as Gastown, Kitsilano, or Burnaby)
  • Video content – YouTube and TikTok dominate here.

Calgary: Problem-Solving & Localized Offers

Calgary’s market likes:

  • To-the-point blog posts (e.g., “Best SEO Strategies for Calgary Small Businesses in 2024”)
  • Local business directories and Google My Business optimization (as local searches are high)
  • Webinars and live Q&As – Interactive content works well.

3. Paid Ads & Social Media: What Converts Best?

Vancouver:

  • Facebook & Instagram ads (visual, aspirational messaging)
  • Google Ads with high-intent keywords (e.g., “best digital marketing agency in Vancouver”)
  • LinkedIn for B2B lead gen (tech and corporate buyers are active here)

Calgary:

  • Direct-response Facebook ads (discounts, free consultations)
  • Google Search Ads (targeting service-based queries like “SEO services near me”)
  • Twitter/X and local Facebook groups – Community engagement matters more.

4. The Final Takeaway: Adapt or Lose Leads

Whether you’re a digital marketing agency near me in Vancouver or Calgary, the key to success lies in localized, data-driven strategies.

Vancouver = High competition, needs trust-building and premium positioning.

Calgary = Relationship-driven, responds to direct value and local credibility.

By tailoring your conversion rate optimization, SEO, and social media marketing services to these differences, you’ll generate more qualified leads—no matter which city you’re targeting.

Struggling to get your lead gen playbook right for your own market? Schedule a free strategy call with us today (backhanded CTA, not too pushy).

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Why Montreal Businesses Need Different Facebook Ads Than Toronto (With Data)

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Facebook advertising can be the difference between growth and stagnation for businesses in Canada, but what works well in Toronto is not necessarily bound to work similarly in Montreal—or vice versa. The two cities have different cultures, languages, consumer behaviors, and even how people use social media. And if you run the same ad in both without making adjustments, you’re most likely missing some conversions.

At 7th Growth, a digital marketing agency specializing in Facebook ads, SEO, and social media marketing, we’ve seen firsthand how localized strategies drive better results. Here’s why Montreal businesses need a different Facebook ad approach than Toronto—backed by data and trends.

1. Language Differences: French vs. English Dominance

Montreal is a French-speaking city, with 58.4% of people speaking French at home, versus only 1.4% in Toronto (StatsCan, 2021). Although Montrealers are often bilingual, French-language ads tend to do better because they resonate more personally and culturally.

Key Data Points:

  • French-language ads in Quebec have 27% higher Facebook engagement (Meta, 2023).
  • English-only ads experience lower CTRs (Click-Through Rates) in Montreal than bilingual or French-first creatives.

What This Means for Your Ads:

  • If targeting Montreal, use French copy or at least bilingual creatives.
  • Avoid direct translations—local slang and cultural references matter.
  • Toronto ads can be English-first, with multicultural adaptations (e.g., Mandarin, Punjabi) where relevant.

2. Consumer Behavior & Purchasing Habits

Montrealers and Torontonians shop differently. A 2023 study by Léger Marketing found:

  • Montreal consumers are more price-sensitive and respond better to discounts and value-driven messaging.
  • Toronto consumers value convenience and speed, responding to “Buy Now” or “Limited-Time Offer” CTAs.

Ad Strategy Adjustments:

  • Montreal: Emphasize promotions (e.g., “Économisez 20% aujourd’hui!”).
  • Toronto: Use urgency (e.g., “Selling Out Fast—Shop Now!”).

3. Cultural Nuances & Humor in Ads

Humor and emotional appeal function differently in each city:

  • Montrealers enjoy smart, understated humor—imagine playful, artistic, or slightly sarcastic tones.
  • Toronto audiences react to straightforward, dynamic, and aspirational messaging (e.g., “Level up your style!”).

Example

A Montreal restaurant advertisement could read: “Notre pizza est si bonne que même votre régime va faire une pause.” (“Our pizza is so good even your diet will take a break.”)

The same ad in Toronto: “Crave-Worthy Pizza—Delivered in 30 Mins or Less!”

4. Seasonal Trends & Local Events

Syncing your ads with local events makes them more relevant:

  • Montreal: Use festivals (Just for Laughs, Jazz Fest) and winter-themed promotions.
  • Toronto: Leverage big sports (Raptors, Leafs), TIFF, or patio culture in summer.

Data Insight:

  • Winter ads have 35% more activity in Montreal (November–March).
  • Toronto’s ad engagement is greater during NBA/NHL seasons.

Using the same Facebook ads in Montreal and Toronto is losing out on valuable opportunities. Businesses can drive engagement, reduce ad spend, and improve conversions by adjusting language, messaging, cultural tone, and timing.

At 7th Growth, we assist Canadian companies in streamlining their Facebook advertising, search engine optimization, and social media advertising with localized, data-driven strategies. Whether you’re located in Montreal, Toronto, or elsewhere, the proper digital marketing strategy makes all the difference.

Need assistance in optimizing your ad strategy? Let’s discuss!

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The Underground Telegram Strategy for B2B Lead Gen

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In the B2B lead gen space, most marketers use LinkedIn, email marketing, and paid advertising. But there’s an underutilized channel that’s silently generating high-quality leads for astute businesses—Telegram.

Yes, Telegram is not only for private conversations or crypto groups. Used intentionally, it can be a mighty weapon when it comes to B2B lead generation. Let me dissect how you can use Telegram in a non-spammy, non-salesy way to generate leads.

Why Telegram for B2B Lead Gen?

As opposed to busy platforms such as LinkedIn or email (where inboxes are full), Telegram provides a more personal and interactive means of reaching prospects. Here’s why it’s successful:

Higher Rates of Engagement – Telegram channels and groups have much higher open and interaction rates than emails.

Fewer Competitors – Most B2B marketers aren’t presently using Telegram for lead gen, providing you with an advantage.

Direct & Personal – Unlike cold emails, Telegram enables real-time discussions, so building relationships is easier.

How to Use Telegram for B2B Lead Generation

1. Build a Value-Driven Telegram Channel

Rather than directly pitching your services, create a channel where you provide:

  • Industry insights
  • Case studies
  • Quick tips & tricks
  • Exclusive content (e.g., free templates, guides)

Example: If you’re a full-service digital marketing agency, share bite-sized marketing strategies that businesses can use immediately.

2. Participate in Relevant B2B Groups

Telegram boasts thousands of niche-specific groups where industry experts share trends. Participate in these groups by:

  • Responding to questions
  • Posting helpful resources (without promoting yourself)
  • Networking with decision-makers
  • Pro Tip: Don’t spam. Establish trust first and then introduce your services subtly.

3. Utilize Telegram Bots for Lead Capture

Bots can qualify leads without being obtrusive. For instance:

  • A question-asking bot that qualifies leads before linking them to your sales team.
  • A bot that gives away a free lead magnet (e.g., an eBook) for contact information.

4. Host Exclusive Webinars or AMAs

Host a live “Ask Me Anything” session or a mini-webinar in a Telegram group. This establishes you as an expert while drawing in potential leads.

5. Use Direct Messaging (The Right Way)

Cold messaging on Telegram can work if done with care:

  • Personalize every message (no copy-paste spam).
  • Provide real value (e.g., “I saw your post on X, here’s a brief tip…”).
  • Don’t pitch right away—try to begin a conversation.

Key Advantages of This Strategy

✅ Increased Conversion Rates – Telegram leads tend to be warmer since they’ve interacted with your content initially.

✅ Budget-Friendly – Unlike paid advertising, Telegram lead generation takes little budget.

✅ Long-Term Community Building – A solid Telegram group or channel keeps your audience engaged in the long run.

Conclusion

Whereas the majority of B2B marketers are trapped in the LinkedIn-email-ads cycle, Telegram is an untapped, new platform. The secret is to give value first and then sell.

If you need a full-service digital marketing agency to assist you in executing innovative lead gen techniques such as this one, 7thGrowth can develop a customized plan for your business.

Have you used Telegram for B2B lead gen? Comments below!

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How We Grew a Shopify Store on Nothing But 4chan and Reddit’s Creepiest Forums

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Most people think about marketing a Shopify store in terms of Facebook ads, Google SEO, or influencer deals. But what if I said that some of the most engaged, untapped audiences lurk in the internet’s oddest corners—such as 4chan’s /b/ board or Reddit’s most niche forums?

We at 7thGrowth enjoy testing out-of-the-box marketing tactics. And here, we aided a small Shopify shop in increasing sales using the pandemonium of 4chan and Reddit’s strangest communities. Here’s how we managed to do it—without forking out a single advertisement cost.

Why 4chan and Reddit?

These are platforms that most brands try to steer clear of, as they can be so mercurial. That’s precisely why they succeeded:

No algorithm limitations – No Facebook or Instagram to compete with here.

Highly active (and opinionated) users – If they dig your product, they’ll share it like crazy.

Zero competition – Most companies don’t even try, so you’re not vying for attention.

Step 1: Discovering the Right Communities

Not all subreddits or 4chan boards will do. We targeted:

  • /r/InternetIsBeautiful (for special products)
  • /r/ObscureSubreddits (where niche experts hang out)
  • 4chan’s /b/ (wild, but viral opportunity is massive)
  • /r/UnethicalLifeProTips (for creative, edgy marketing)

The secret? Don’t spam. These subreddits despise ads, so we had to get sneaky.

Step 2: Creating “Organic” Posts That Didn’t Read Like Ads

Rather than saying “Buy our product!”, we:

Posted memes that included the product organically (e.g., a humorous use case).

Asked questions (“Has anyone done something like this?”).

Posted “found this weird thing” posts, and let users discover it themselves.

This helped the product appear like a collective discovery, not a pitch.

Step 3: Anonymity as Leverage (particularly on 4chan)

No one knows who’s behind each post on 4chan. We:

  • Compiled phony “user reviews” (coy, but successful).
  • Initiated phony discussions (“Is the product worth it?”) to generate chatter.
  • Employed “leaked” format posts (“Discovered this in my grandmother’s attic”) for mystique.

The mission? Have the product come off like an in-joke or secret gem.

The Results: 0 to 500 Sales in a Month

By remaining active on these forums and allowing the audience to “find” the product, we experienced:

  • A 300% boost in organic traffic from Reddit and 4chan.
  • Viral threads where users promoted the product themselves.
  • Zero ad spend, pure community-driven growth.

Could This Work for Your Store?

This tactic isn’t for all brands—it’s perfect for strange, humorous, or super-niche products. But if you’re willing to roll up your sleeves, sites like 4chan and Reddit can be goldmines of free, viral traffic.

We at 7thGrowth are experts in out-of-the-box, high-impact marketing techniques—whether it’s guerrilla Reddit tactics or comprehensive digital campaigns. If you’re interested in outside-the-box growth, let’s chat.

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