With today’s digital-first world, construction, renovation, or home service contractors need more than word of mouth to build their businesses. A strong online presence is the key to attracting new customers, building credibility, and beating the competition. But with all the digital marketing strategies available, where do contractors begin? Let’s simplify.
1. Create a Professional, Mobile-Friendly Website
Your website is your online shop. For contractors, it’s usually the first impression individuals have of your company. Your company website needs to:
Highlight Your Work: Display a portfolio or photo gallery of your completed projects with great photographs and details.
Highlight Services: Include a clear list of services that you provide, be it roofing, plumbing, or landscaping.
Be Mobile-Friendly: Customers will mostly look for contractors on their mobile phones, so your site needs to be responsive and user-friendly.
Have Contact Details: Allow your customers to contact you with a clearly visible phone number, email, and contact form.
We at 7th Growth create high-speed-loading, SEO-optimized websites that serve contractors with specific requirements. An optimized website not only brings visitors but also converts them into leads.
2. Leverage Local SEO
Your local customers are where most of your business, being a contractor, will come from. Local SEO is therefore very important. Local search engine optimization puts you in “near me” search results and Google Maps. A couple of steps are:
Claim Your Google My Business Listing: Complete your profile with all the proper business information, images, and customer reviews.
Use Local Keywords: Add geographic keywords such as “Toronto kitchen renovation” or “Vancouver plumbing service” into the words on your site.
Create Local Citations: Place your business on internet listings such as Yelp, HomeStars, and Yellow Pages.
Local SEO is an endurance contest, but it is one of the greatest means to find local clients.
3. Spend money on targeted email marketing
Email marketing is not limited to e-commerce. Contractors can utilize email to generate leads, keep previous clients top-of-mind, and drive seasonal specials. Some examples include:
Welcome Emails: Send a personal email to new leads, welcoming them to your company and highlighting your expertise.
Seasonal Campaigns: Drive services such as snow plowing in winter or deck construction in spring.
Client Testimonials: Utilize success stories and testimonials to establish credibility with potential clients.
With 7th Growth’s laser-focused email marketing services, you can build productivity-saving automated campaigns that get results.
4. Develop Compelling Content
Content marketing is a great method of building yourself up as an authority in your space. Think about producing:
Blog Posts: Write posts such as “Top 5 Tips for Finding a Good Contractor” or “How to Get Your Home Ready for a Remodel.”
Videos: Publish time-lapse videos of the work you’re doing or “before and after” makeovers.
Social Media Posts: Use sites such as Instagram and Facebook to share your work and engage with your readers.
Content marketing not only boosts your SEO but also builds credibility with prospective clients.
5. Leverage Paid Advertising for Leads
While organic efforts such as SEO and content marketing are a must, paid advertising can provide faster results. Google Ads and Facebook Ads enable you to reach specific audiences and areas. For instance:
Google Ads: Bid pay for keywords such as “emergency plumbing services near me” to rank at the very top of the search list.
Facebook Ads: Leverage stunning visuals to advertise your services to local homeowners.
We provide ROI-based paid advertising services at 7th Growth that ensure your money is well invested and you receive high-quality leads.
6. Leverage Reviews and Testimonials
Contractors rely on online reviews. Google, Yelp, and other review sites can make or break whether a potential client does business with you or not. Encourage satisfied customers to post reviews by:
Sending a post-project follow-up email.
Making it simple for them to post reviews with direct links.
7. Monitor and Optimize Your Efforts
Lastly, it’s crucial to monitor the effectiveness of your digital marketing campaigns. Utilize tools such as Google Analytics to monitor website traffic, conversions, and other metrics. Review your campaigns on a regular basis and adjust to enhance performance.
Why Contractors Choose 7th Growth
7th Growth recognizes the distinctive challenges contractors in today’s internet age. With search engine optimization for local communities and website building to email campaigns and pay-per-click advertising, we have techniques designed to drive more customers and expand your company. Our consultants are committed to providing you actionable strategies that best suit your particular requirements.
Want to grow your contracting business? Reach out to 7th Growth today to find out more about our online marketing services.
