Marketing is supposed to push boundaries. If it doesn’t make you a little uneasy, you’re probably playing it too safe.
At 7thGrowth, we’ve seen businesses stick to the same old strategies—comfortable, familiar, and… ineffective. The truth? Real growth happens outside your comfort zone.
Here’s why discomfort is a sign your marketing is working—and how to embrace it.
Why Comfortable Marketing Fails
Most businesses fall into a routine:
- Posting the same type of content
- Relying on the same lead-generation tactics
- Avoiding bold messaging because it “might not resonate”
But here’s the problem—safe marketing blends in. If your campaigns don’t challenge you, they won’t challenge your audience either.
The Psychology Behind Discomfort
Discomfort means you’re trying something new. It could be:
- A bold lead-driven content strategy that directly addresses pain points instead of vague industry tips.
- A high-converting landing page that cuts fluff and focuses on hard-hitting benefits.
- A paid ad campaign with a polarizing message (because neutrality doesn’t convert).
If your marketing feels risky, that’s a good sign.
3 Ways to Make Your Marketing Uncomfortable (And Effective)
1. Stop Hiding Behind “Professional” Tone
Corporate jargon doesn’t build trust—it builds boredom.
Instead of:
“We offer comprehensive digital marketing solutions to enhance your brand’s online presence.”
Try:
“Most marketing agencies waste your money. We don’t.”
Why it works: It grabs attention, sparks emotion, and filters out uninterested leads.
2. Double Down on What’s Working (Even If It Feels Repetitive)
Found a lead-generation tactic that converts? Good. Now scale it aggressively, even if you worry about overusing it.
Example:
- If case studies bring in clients, publish more—even if competitors aren’t.
- If a specific ad angle works, run variations instead of abandoning it too soon.
Uncomfortable truth: Most businesses quit right before a strategy hits its peak.
3. Charge More (Yes, Really)
Undervaluing your services attracts the wrong clients. If your pricing doesn’t make you hesitate, it’s too low.
- Higher prices = Higher perceived value
- Better clients = Fewer headaches
Test it. Raise your rates on your next proposal. The right customers will still say yes.
Final Thought: Discomfort = Growth
If your marketing feels easy, you’re not pushing hard enough.
At 7thGrowth, we help businesses break out of stagnant strategies with:
✅ Lead-driven content that converts (not just fills a blog calendar)
✅ High-speed, high-converting websites (because slow sites kill leads)
✅ Google ranking strategies that actually work (not just keyword stuffing)
Ready to make your marketing uncomfortable? Let’s talk.
