In the B2B lead gen space, most marketers use LinkedIn, email marketing, and paid advertising. But there’s an underutilized channel that’s silently generating high-quality leads for astute businesses—Telegram.
Yes, Telegram is not only for private conversations or crypto groups. Used intentionally, it can be a mighty weapon when it comes to B2B lead generation. Let me dissect how you can use Telegram in a non-spammy, non-salesy way to generate leads.
Why Telegram for B2B Lead Gen?
As opposed to busy platforms such as LinkedIn or email (where inboxes are full), Telegram provides a more personal and interactive means of reaching prospects. Here’s why it’s successful:
Higher Rates of Engagement – Telegram channels and groups have much higher open and interaction rates than emails.
Fewer Competitors – Most B2B marketers aren’t presently using Telegram for lead gen, providing you with an advantage.
Direct & Personal – Unlike cold emails, Telegram enables real-time discussions, so building relationships is easier.
How to Use Telegram for B2B Lead Generation
1. Build a Value-Driven Telegram Channel
Rather than directly pitching your services, create a channel where you provide:
- Industry insights
- Case studies
- Quick tips & tricks
- Exclusive content (e.g., free templates, guides)
Example: If you’re a full-service digital marketing agency, share bite-sized marketing strategies that businesses can use immediately.
2. Participate in Relevant B2B Groups
Telegram boasts thousands of niche-specific groups where industry experts share trends. Participate in these groups by:
- Responding to questions
- Posting helpful resources (without promoting yourself)
- Networking with decision-makers
- Pro Tip: Don’t spam. Establish trust first and then introduce your services subtly.
3. Utilize Telegram Bots for Lead Capture
Bots can qualify leads without being obtrusive. For instance:
- A question-asking bot that qualifies leads before linking them to your sales team.
- A bot that gives away a free lead magnet (e.g., an eBook) for contact information.
4. Host Exclusive Webinars or AMAs
Host a live “Ask Me Anything” session or a mini-webinar in a Telegram group. This establishes you as an expert while drawing in potential leads.
5. Use Direct Messaging (The Right Way)
Cold messaging on Telegram can work if done with care:
- Personalize every message (no copy-paste spam).
- Provide real value (e.g., “I saw your post on X, here’s a brief tip…”).
- Don’t pitch right away—try to begin a conversation.
Key Advantages of This Strategy
✅ Increased Conversion Rates – Telegram leads tend to be warmer since they’ve interacted with your content initially.
✅ Budget-Friendly – Unlike paid advertising, Telegram lead generation takes little budget.
✅ Long-Term Community Building – A solid Telegram group or channel keeps your audience engaged in the long run.
Conclusion
Whereas the majority of B2B marketers are trapped in the LinkedIn-email-ads cycle, Telegram is an untapped, new platform. The secret is to give value first and then sell.
If you need a full-service digital marketing agency to assist you in executing innovative lead gen techniques such as this one, 7thGrowth can develop a customized plan for your business.
Have you used Telegram for B2B lead gen? Comments below!
