Most companies envision lead generation and jump to SEO, paid advertising, or social media promotion straight away. But let us tell you that there’s a hidden goldmine that most marketers don’t even know exists.
At 7thGrowth, we are experts in guaranteed lead generation solutions, yet there is no better result than an out-of-the-box approach. Here in this case study, we’ll dissect how we enabled a client to produce 500+ quality leads a month—not using SEO or Facebook advertising, but through the usage of Reddit.
Why Reddit?
Reddit is perhaps the most underappreciated lead generation platform. With more than 430 million active users and thousands of niche communities (subreddits), it’s a goldmine for companies that understand how to connect genuinely.
Unlike other pay-per-click advertising agencies that depend on bidding wars, Reddit enables organic, highly targeted interaction. The secret? Giving value first, selling second.
The Challenge
Our customer was an B2B SaaS business unable to generate consistent leads. They had experimented:
- SEO-friendly website development services (traffic was increasing, but conversions were lagging).
- Professional website development near me (their website was optimized, but they needed leads now).
- Social media growth agencies (engagement was good, but not converting to sales).
- They required a quick, scalable lead generation solution—without exhausting their budget on ads.
Our Reddit Strategy
Rather than promoting pushy sales posts, we concentrated on real engagement. Here’s how we did it:
1. Finding the Right Subreddits
We didn’t simply post in any subreddit—we discovered communities where their target audience (startups, tech founders, and marketers) were already present. Examples:
- r/Entrepreneur
- r/SaaS
- r/Marketing
2. Giving Value First
Rather than dropping links, we:
- Answered questions pertaining to their industry.
- Shared free tools and insights (no strings attached).
- Participated in discussions without promoting.
- This established credibility and authority before we ever even spoke of their product.
3. Strategic, Non-Spmy Promotion
After we established credibility, we:
- Shared case studies (such as “How We Grew Our SaaS to 10K Users”).
- Provided exclusive Reddit discounts.
- Hosted AMAs (Ask Me Anything) to promote engagement.
4. Driving Traffic to a High-Converting Landing Page
Because Reddit users detest overt ads, we:
- Utilized natural CTAs (“If you want the full guide, DM me”).
- Sent them to a lead magnet (free eBook, webinar, or tool).
The Results
- 500+ leads/month (all from Reddit).
- 30% lower cost per lead than PPC.
- Better-quality leads (Reddit users are more informed and engaged than cold traffic).
Could Reddit Work for You?
If you’re fed up with depending on SEO or paid ads alone, Reddit could be your next big channel—if you do it right. The key takeaways:
✅ Engage, don’t spam.
✅ Give value before selling.
✅ Hit the correct subreddits.
We at 7thGrowth assist companies to venture into other lead generation options apart from the common SEO and PPC. If you require assured lead generation services or a social media growth agency locally, sometimes the ideal opportunities lie where no one else is searching.
Need us to assist you in leveraging Reddit (or other obscure sources of leads)? Let’s discuss.
